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What’s the Deal with Omni-Channel Marketing

August 11th, 2016

Okay so first off, let’s define what omni-channel marketing is, because that is simply a mouthful.

At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless. Hubspot

It’s easier than you may think to create data-driven marketing campaigns that will speak to customers’ individual needs by sending the right message via the right channel at the right time.

Omni-channel marketing graphic from Teradata

This picture above shows just exactly how expansive omni-channel marketing is, and we understand that it might be overwhelming, but it doesn’t have to be!

Bank of America provides one example of just how omni-channel marketing works.

Bank of America takes their omni-channel development seriously. As one of the biggest brands in their industry, they’re setting the standard for a dynamic experience, which — as of today — allows for everything from check depositing to appointment scheduling to be handled by the company’s mobile and desktop apps…. activities, such as paying your monthly bills or depositing a check, shouldn’t require that level of hassle — and the company’s commitment to the omni-channel experience ensures that it doesn’t. Hubspot

This infographic from Neustar outlines current opinions on the benefits of omni-channel marketing from organizations today.

How comfortable is your organization with implementing omni-channel marketing? We’d love to help you become confident with what that entails, including helping you determine which data points are critical for your organization to gather and measure for informed marketing and sales decisions. Meet with us (no-strings-attached) to learn more. 

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