What aspects of web design and development are hitting it big these days? We’ve got a host of trends to watch, which are sure to inspire as you evaluate your company’s website.
- Responsive Web Design
Hands down, it’s a must. If you want to see your target numbers go up, you need to ensure that content on your website is readable on any device. The mobile era is here to stay, at least for a little while, and if you’re site isn’t mobile-friendly, you’re definitely going to take a hit.
Responsive web design term is related to the concept of developing a website design in a manner that helps the lay out to get changed according to the user’s computer screen resolution. [I]it suitably fixes on the smartphone and computer tablet screen. Design Modo
- Material Design
Almost two years old now, Google’s new style language, material design, continues to be “praised as a game-changer.” (Awwwards). The design language based on a paper and ink, the material design allows the user to perceive movement and depth within designs, including the use of grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows. Forbes also notes how robust the movement has become since its inception and predicts continued popularity through 2016.
That doesn’t mean that flat design is out. Only that it’s now another option when it comes to web design.
- Micro-interactions
Another important trend in web development and design is micro-interaction.
It’s likely that you started your day with a micro-interaction. By turning off the alarm on your mobile phone, yo u engaged with a user interface in a single moment. You will continue to engage throughout the day in these moments with your digital devices. Each one is a micro-interaction. Each one is probably so small you don’t think about it. And each one works because of that simple fact. TheNextWeb
We’ll be seeing more of micro user experience (UX) in action that create that delightful feeling of using a website. This trend will be disrupting industries where websites are not that fun to use like airlines, banks, health care, finances and more. Think of funny images, expressions, hidden functionality, smart personalized data and more. Forbes
Micro-interactions can help you do the following things according to The Next Web:
- Communicate a status or bit of feedback
- See the result of an action
- Help the user manipulate something
With all of us using apps that ask us to interact in this small ways throughout the day, consider the value you’re adding when you include micro-interactions on your website.
- Beautiful Typography
Typography was an important trend in 2015 and continues in 2016 to make waves.
Big, bold typefaces will continue to rule because they work well with other trendy elements. This simple concept of lettering gives more room to other elements, while communicating the message with a highly readable display. The must-try trick is a simple pairing of a readable typeface and fun novelty option Design Modo
Which of the trends here can you find throughout your website? Don’t let the idea of optimizing your website give you a headache, in fact, let us worry about that for you. We’d love to help infuse your design with these and other top trends that have topped web design lists in 2015-2016.
