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Marketing

How to Create Killer Copy

Good copy is the root of all successful marketing campaigns. Simply put bad copy kills marketing campaigns. If you do not see results from your campaigns it most likely has nothing to do with your end product, your traffic source, your offering etc. It has...

The Best Questions to Ask When Defining your Niche

A foundational element of any marketing campaign is a defined niche. The wrong niche can have a massive impact on your ability to generate sales. When selecting your niche you want to look for two key things, budget and drive. The other thing I will add...

What’s the MO?

In an environment of creatives, emerging technologies, and bottom lines we rarely discuss the mechanics of Marketing or Marketing Operations, MO. Marketing is hard. Whether you’re a Marketing Manager, Director of Marketing or VP the need for a more transparent, efficient, and responsible view is shared....

2 Quick Tips on Finding Clients [for Freelancers]

1. Strategic Partnerships A strategic partner is someone who sells complimentary services meaning you share the same target without competing for the work. The first step in finding potential partners is to be clear on your target. If your target is small business owners who...

Consistency is King

Remember when marketing was all about the strategy and not the tactics? Ya me either. Mostly because I’m young, and I made that up. But also because marketing is one of those ever-evolving doors with shiny new tactics looming just around the corner. While it’s tempting...