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Interactive Content Marketing

Tools that Enable and Innovate the Customer Experience   

Utilizing CXM will transform the way your customers interact with your brand. To make that leap easy on both you and the customer, you want to ensure that the tools you plan to leverage truly enable and innovate the customer experience. So what is interactive...

Why to Start Shelling out for Content Distribution Now

If your organization wants to do anything and everything that it can to attract and keep customers, you’ve got to focus on customer experience. And if your organization wants to do the same to innovate and generate that customer experience, you’ve also got to address...

What’s the Deal with Omni-Channel Marketing

Okay so first off, let’s define what omni-channel marketing is, because that is simply a mouthful. At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or...

Two Tips for Driving Donations in 2016 using Interactive Marketing

Two Tips for Driving Donations in 2016 using Interactive Marketing Your marketing is critical to your reach and to driving donations and in 2016, if you’re not measuring engagement, you’re not trying to improve your reach. You won’t improve your numbers either. Donors are increasingly...

4 Creative Types of Interactive Marketing

Gone with the wind are traditional one-way marketing methods. Here to stay (until the next wave of change anyway!) are interactive marketing methods. Below are four super creative, unique examples you can use to not only improve customer engagement but to also get more feedback...