Utilizing CXM will transform the way your customers interact with your brand. To make that leap easy on both you and the customer, you want to ensure that the tools you plan to leverage truly enable and innovate the customer experience.
So what is interactive content is? Essentially, it’s content which originates in your browser and which is designed all around content experiences that generate both engagement and interaction from online visitors.
Interactive content helps you work within the framework of what your customers intuitively want anyway.
Objections to adopting an interactive marketing content plan are often cost and complexity to do so. Here’s the bottom line though. We are in what experts call a “splinternet” economy—where customers choose where to focus, not the other way around. If you are spending your resources on trying to get them to look at what you want them to look at, you’re going working against the grain.
Numbers are continually being updated, but this eMarketer report shows that when it comes to which content marketing tactics are earning the best ROI, interactive media is ranking higher (36%) than sales copy (27.9%) and infographics (27.9%).
The implication is easy to infer–users want to learn and be entertained, quickly, and interactive tools can help accomplish that.
Tools that allow user input and that publish customized output as content can be very effective, but interactive tools can also simply answer questions or facilitate a process, from quizzes to diagnostics. The focus should be on creating a meaningful touch-point with your brand and maintaining a connection among users. Top Rank Marketing Blog
What are some of the most popular types of interactive content out there right now? Here are just three of our faves:
What tools would best enable and innovate your customers’ experience? Now that is a question that we would love to help you navigate!