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CXM

Tools that Enable and Innovate the Customer Experience   

Utilizing CXM will transform the way your customers interact with your brand. To make that leap easy on both you and the customer, you want to ensure that the tools you plan to leverage truly enable and innovate the customer experience. So what is interactive...

Why You Need to Be Publishing Content in Multiple Platforms

Content marketing has been ablaze in marketing and sales discussions for years now. That being said, a noteworthy shift in focus has been taking place. “Historically” the conversation that leaders in the industry have revolved around building your own audience. Now, however, the talking points...

How to CXM Better than Your Neighbor

Tools to cash in on customer experience are becoming the thing to talk about right now. Consider Pokémon Go, one of the most recent mobile augmented reality games which has grabbed both the media and the everyday consumer’s attention. Kids, teens, and adults have been...

Who is Paying Attention to CXM Anyway?

Customers today don’t want to run to the manager or the person in charge to deliver a complaint or provide feedback. Instead, they want to communicate with your organization in a way that is comfortable for them. Organizations at the leading edge of CXM are...

What Customers Really Want (and what you should focus on)

We love the way CEB Towergroup describes what customers are looking for when it comes to customer digital interaction with their chosen brands: “The most important factors driving customer selection of a given contact channel are (1) the degree to which customers believe accessing the...

4 CXM Examples at Work

Now that you know that CXM is more than just another fancy acronym out there, we want to share some real life examples of how it works. What’s special about digital customer experience is the fact that these are experiences that organizations set up for...

5 CXM Stats for Why CXM Matters

Why is CXM so important? One of the top CXM experts, Esteban Kolsky of thinkJar, has compiled research on the matter, a host of stats to be exact, that speak to why CXM really does matter. Here are five of his fifty that show the...

So, what is CXM?

CXM, or customer experience management is the next step in the evolution of CRM—customer relationship management and marks a clear shift from what experts call an “inside-out” view of dealing with your target market to an “outside-in” approach. Organizations who are at the leading edge of...