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The Best Questions to Ask When Defining your Niche

A foundational element of any marketing campaign is a defined niche. The wrong niche can have a massive impact on your ability to generate sales. When selecting your niche you want to look for two key things, budget and drive. The other thing I will add...

What’s the MO?

In an environment of creatives, emerging technologies, and bottom lines we rarely discuss the mechanics of Marketing or Marketing Operations, MO. Marketing is hard. Whether you’re a Marketing Manager, Director of Marketing or VP the need for a more transparent, efficient, and responsible view is shared....

20 Must Read Books for Your Lifestyle Business

When branching out in the pursuit of building your lifestyle business continuing to your learn is paramount to your success. We’ve got a few books on our shelves to keep us motivated we thought we’d share. A quick life hack to getting more education in...

Why You Need to Be Publishing Content in Multiple Platforms

Content marketing has been ablaze in marketing and sales discussions for years now. That being said, a noteworthy shift in focus has been taking place. “Historically” the conversation that leaders in the industry have revolved around building your own audience. Now, however, the talking points...

How to CXM Better than Your Neighbor

Tools to cash in on customer experience are becoming the thing to talk about right now. Consider Pokémon Go, one of the most recent mobile augmented reality games which has grabbed both the media and the everyday consumer’s attention. Kids, teens, and adults have been...

What Customers Really Want (and what you should focus on)

We love the way CEB Towergroup describes what customers are looking for when it comes to customer digital interaction with their chosen brands: “The most important factors driving customer selection of a given contact channel are (1) the degree to which customers believe accessing the...

Jesus Loves You Rice and Beans

The Greater Accra Region in Ghana, West Africa is known for its faith-based business names and slogans.   In my recent trip to Ghana I was amazed at how often you saw the name of God proclaimed on business signs, buses, taxis and the like.   These...

The Boys on the Lake Are Real

The Boys of the Lake are real.   All 21,000+ of them.  Trafficked, doing dangerous work, wearing next to nothing, just trying to survive a life that is much different than a life they dreamed of. 21,000 boys held as slaves in Ghana’s fishing industry on...

Crawling Out of the Pit

34,000 feet in the air, somewhere over West Africa and I’m crying my eyes out.   Do you know the feeling when you’ve been running too fast and been too distracted and you’ve finally had a chance to slow down and take inventory? The type of...

What’s the Deal with Omni-Channel Marketing

Okay so first off, let’s define what omni-channel marketing is, because that is simply a mouthful. At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or...