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Is Passive Income a Pipedream?

Wouldn’t you love to wake up with more money than you had when you went to sleep? I’m pretty sure everyone would say yes. As a millennial (don’t worry I won’t bite) I know the days of the gold watch and handshake easement into retirement...

2 Quick Tips on Finding Clients [for Freelancers]

1. Strategic Partnerships A strategic partner is someone who sells complimentary services meaning you share the same target without competing for the work. The first step in finding potential partners is to be clear on your target. If your target is small business owners who...

Consistency is King

Remember when marketing was all about the strategy and not the tactics? Ya me either. Mostly because I’m young, and I made that up. But also because marketing is one of those ever-evolving doors with shiny new tactics looming just around the corner. While it’s tempting...

Why to Start Shelling out for Content Distribution Now

If your organization wants to do anything and everything that it can to attract and keep customers, you’ve got to focus on customer experience. And if your organization wants to do the same to innovate and generate that customer experience, you’ve also got to address...

4 CXM Examples at Work

Now that you know that CXM is more than just another fancy acronym out there, we want to share some real life examples of how it works. What’s special about digital customer experience is the fact that these are experiences that organizations set up for...

So, what is CXM?

CXM, or customer experience management is the next step in the evolution of CRM—customer relationship management and marks a clear shift from what experts call an “inside-out” view of dealing with your target market to an “outside-in” approach. Organizations who are at the leading edge of...

What’s the Deal with Omni-Channel Marketing

Okay so first off, let’s define what omni-channel marketing is, because that is simply a mouthful. At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or...

Two Tips for Driving Donations in 2016 using Interactive Marketing

Two Tips for Driving Donations in 2016 using Interactive Marketing Your marketing is critical to your reach and to driving donations and in 2016, if you’re not measuring engagement, you’re not trying to improve your reach. You won’t improve your numbers either. Donors are increasingly...

What’s Trending for 2016?

Web design trends evolve from year to year, some growing more popular and others fading to gray. This year those trends have fulfilled predictions made in the early months of 2016. What are some of those? From flat to material design, to typography and a...

Five Ideas Trending in Web Development

What aspects of web design and development are hitting it big these days? We’ve got a host of trends to watch, which are sure to inspire as you evaluate your company’s website. Responsive Web Design Hands down, it’s a must. If you want to see...