Good copy is the root of all successful marketing campaigns. Simply put bad copy kills marketing campaigns. If you do not see results from your campaigns it most likely has nothing to do with your end product, your traffic source, your offering etc. It has...
The Best Questions to Ask When Defining your Niche
A foundational element of any marketing campaign is a defined niche. The wrong niche can have a massive impact on your ability to generate sales. When selecting your niche you want to look for two key things, budget and drive. The other thing I will add...
In an environment of creatives, emerging technologies, and bottom lines we rarely discuss the mechanics of Marketing or Marketing Operations, MO. Marketing is hard. Whether you’re a Marketing Manager, Director of Marketing or VP the need for a more transparent, efficient, and responsible view is shared....
As December arrives so does time for reflection. This year has been full of ups and downs. From a business perspective, the word burned into my brain is follow-up. I have found my biggest failures have come from a lack of follow-up. Failure to me can come...
Is Passive Income a Pipedream?
Wouldn’t you love to wake up with more money than you had when you went to sleep? I’m pretty sure everyone would say yes. As a millennial (don’t worry I won’t bite) I know the days of the gold watch and handshake easement into retirement...
2 Quick Tips on Finding Clients [for Freelancers]
1. Strategic Partnerships A strategic partner is someone who sells complimentary services meaning you share the same target without competing for the work. The first step in finding potential partners is to be clear on your target. If your target is small business owners who...
20 Must Read Books for Your Lifestyle Business
When branching out in the pursuit of building your lifestyle business continuing to your learn is paramount to your success. We’ve got a few books on our shelves to keep us motivated we thought we’d share. A quick life hack to getting more education in...
Remember when marketing was all about the strategy and not the tactics? Ya me either. Mostly because I’m young, and I made that up. But also because marketing is one of those ever-evolving doors with shiny new tactics looming just around the corner. While it’s tempting...
Why to Start Shelling out for Content Distribution Now
If your organization wants to do anything and everything that it can to attract and keep customers, you’ve got to focus on customer experience. And if your organization wants to do the same to innovate and generate that customer experience, you’ve also got to address...
Why You Need to Be Publishing Content in Multiple Platforms
Content marketing has been ablaze in marketing and sales discussions for years now. That being said, a noteworthy shift in focus has been taking place. “Historically” the conversation that leaders in the industry have revolved around building your own audience. Now, however, the talking points...