Web design trends evolve from year to year, some growing more popular and others fading to gray. This year those trends have fulfilled predictions made in the early months of 2016. What are some of those? From flat to material design, to typography and a focus on more imagery, web design continues to evolve with both the user and her mobile device in mind.
- Going Flat
With responsive design pretty much taken over the Web, expect flat design to continue to be a dominant design aesthetic throughout 2016. Not only will there be websites that launch with flat designs, those sites who’ve already embraced the flat design trend will look to make things even flatter. The Next Web
- Adoption of Material Design
The material design focuses around tactile but dynamic elements that remind us of paper and ink. Shadows that are realistic, items that overlap do so with regards to reality, interactions stay inside of material and don’t impact other material around it.
Google’s material design style language is the next dimension to the flat design craze. Material design gives more depth to flat design by incorporating light and shadows, while featuring grid-based layouts and responsive animations. Forbes
- Switching from Stock to Personalized
We’re starting to see more and more websites ditching the use of stock elements such as stock photography and icon sets over something that feels much more designed and personal to the site itself. The Next Web
- Typography
Increased resolutions and responsive designs make it possible to improve typography. Typography can be more colorful and stand out. It can make a statement.
Streamlined and minimal designs allow typefaces to be dramatic and have a strong impact. Artistic, and calligraphic fonts are becoming popular because they feel personal and tangible. Forbes
- More Imagery
Consumers tend to look more at pictures and video and less at the text. This creates a balancing act between SEO and UX. Search engines prefer text they can index. This will move text-rich content to sub-pages and the image-rich content to the homepage. If text is required for the homepage, try to place it under the imagery. Target the users first and the search engines second. Elegant Themes
Don’t miss out on these top trends for 2016. But if you have, we have your back. Get in touch with us to learn how you can adapt your current site to reflect some of these trends.
