How to CXM Better than Your Neighbor
Tools to cash in on customer experience are becoming the thing to talk about right now. Consider Pokémon Go, one of the most recent mobile augmented reality games which has grabbed both the media and the everyday consumer’s attention. Kids, teens, and adults have been...
Who is Paying Attention to CXM Anyway?
Customers today don’t want to run to the manager or the person in charge to deliver a complaint or provide feedback. Instead, they want to communicate with your organization in a way that is comfortable for them. Organizations at the leading edge of CXM are...
What Customers Really Want (and what you should focus on)
We love the way CEB Towergroup describes what customers are looking for when it comes to customer digital interaction with their chosen brands: “The most important factors driving customer selection of a given contact channel are (1) the degree to which customers believe accessing the...
Now that you know that CXM is more than just another fancy acronym out there, we want to share some real life examples of how it works. What’s special about digital customer experience is the fact that these are experiences that organizations set up for...
5 CXM Stats for Why CXM Matters
Why is CXM so important? One of the top CXM experts, Esteban Kolsky of thinkJar, has compiled research on the matter, a host of stats to be exact, that speak to why CXM really does matter. Here are five of his fifty that show the...
What’s the Deal with Omni-Channel Marketing
Okay so first off, let’s define what omni-channel marketing is, because that is simply a mouthful. At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or...
Do Project Managers Need to Know How to Code?
Yes and No. In short, it depends on what your role is and what your area is. That being said, the trends overall show that if you are a solid manager and are ready to amp up your skills, you may just be ready to...
Web design trends evolve from year to year, some growing more popular and others fading to gray. This year those trends have fulfilled predictions made in the early months of 2016. What are some of those? From flat to material design, to typography and a...
To go Custom WordPress or Not?
You’ve decided to launch your website but now you’ve got another decision to make. Do you buy a theme or do you go with a customized WordPress design? To figure out whether your needs are going to be served with a pre-made theme or a...
Agility is something of a must in web development and applications. But what does an agile application look like? What exactly is agile web development? The short and sweet of the agile movement is that it is an alternative to traditional project management, often referred...