20 Must Read Books for Your Lifestyle Business
When branching out in the pursuit of building your lifestyle business continuing to your learn is paramount to your success. We’ve got a few books on our shelves to keep us motivated we thought we’d share. A quick life hack to getting more education in...
Remember when marketing was all about the strategy and not the tactics? Ya me either. Mostly because I’m young, and I made that up. But also because marketing is one of those ever-evolving doors with shiny new tactics looming just around the corner. While it’s tempting...
Tools that Enable and Innovate the Customer Experience
Utilizing CXM will transform the way your customers interact with your brand. To make that leap easy on both you and the customer, you want to ensure that the tools you plan to leverage truly enable and innovate the customer experience. So what is interactive...
Why to Start Shelling out for Content Distribution Now
If your organization wants to do anything and everything that it can to attract and keep customers, you’ve got to focus on customer experience. And if your organization wants to do the same to innovate and generate that customer experience, you’ve also got to address...
Why You Need to Be Publishing Content in Multiple Platforms
Content marketing has been ablaze in marketing and sales discussions for years now. That being said, a noteworthy shift in focus has been taking place. “Historically” the conversation that leaders in the industry have revolved around building your own audience. Now, however, the talking points...
How to CXM Better than Your Neighbor
Tools to cash in on customer experience are becoming the thing to talk about right now. Consider Pokémon Go, one of the most recent mobile augmented reality games which has grabbed both the media and the everyday consumer’s attention. Kids, teens, and adults have been...
Who is Paying Attention to CXM Anyway?
Customers today don’t want to run to the manager or the person in charge to deliver a complaint or provide feedback. Instead, they want to communicate with your organization in a way that is comfortable for them. Organizations at the leading edge of CXM are...