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Jesus Loves You Rice and Beans

The Greater Accra Region in Ghana, West Africa is known for its faith-based business names and slogans.   In my recent trip to Ghana I was amazed at how often you saw the name of God proclaimed on business signs, buses, taxis and the like.   These...

Read More September 1st, 2016 in Bill Wolfe, Blog, Mission

4 CXM Examples at Work

Now that you know that CXM is more than just another fancy acronym out there, we want to share some real life examples of how it works. What’s special about digital customer experience is the fact that these are experiences that organizations set up for...

Read More August 25th, 2016 in 3:5, Business, CXM, FastTribe

5 CXM Stats for Why CXM Matters

Why is CXM so important? One of the top CXM experts, Esteban Kolsky of thinkJar, has compiled research on the matter, a host of stats to be exact, that speak to why CXM really does matter. Here are five of his fifty that show the...

Read More August 22nd, 2016 in Business, CXM, FastTribe

The Boys on the Lake Are Real

The Boys of the Lake are real.   All 21,000+ of them.  Trafficked, doing dangerous work, wearing next to nothing, just trying to survive a life that is much different than a life they dreamed of. 21,000 boys held as slaves in Ghana’s fishing industry on...

Read More August 16th, 2016 in Bill Wolfe, Blog, Mission

So, what is CXM?

CXM, or customer experience management is the next step in the evolution of CRM—customer relationship management and marks a clear shift from what experts call an “inside-out” view of dealing with your target market to an “outside-in” approach. Organizations who are at the leading edge of...

Read More August 12th, 2016 in 3:5, CXM, FastTribe

Crawling Out of the Pit

34,000 feet in the air, somewhere over West Africa and I’m crying my eyes out.   Do you know the feeling when you’ve been running too fast and been too distracted and you’ve finally had a chance to slow down and take inventory? The type of...

Read More August 12th, 2016 in Bill Wolfe, Blog

What’s the Deal with Omni-Channel Marketing

Okay so first off, let’s define what omni-channel marketing is, because that is simply a mouthful. At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or...