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Consistency is King

Remember when marketing was all about the strategy and not the tactics? Ya me either. Mostly because I’m young, and I made that up. But also because marketing is one of those ever-evolving doors with shiny new tactics looming just around the corner. While it’s tempting...

Read More November 8th, 2016 in 3:5, Business, Marketing, Rachel Downey

Tools that Enable and Innovate the Customer Experience   

Utilizing CXM will transform the way your customers interact with your brand. To make that leap easy on both you and the customer, you want to ensure that the tools you plan to leverage truly enable and innovate the customer experience. So what is interactive...

Why to Start Shelling out for Content Distribution Now

If your organization wants to do anything and everything that it can to attract and keep customers, you’ve got to focus on customer experience. And if your organization wants to do the same to innovate and generate that customer experience, you’ve also got to address...

Why You Need to Be Publishing Content in Multiple Platforms

Content marketing has been ablaze in marketing and sales discussions for years now. That being said, a noteworthy shift in focus has been taking place. “Historically” the conversation that leaders in the industry have revolved around building your own audience. Now, however, the talking points...

Read More September 28th, 2016 in Blog, Business, CXM, FastTribe

How to CXM Better than Your Neighbor

Tools to cash in on customer experience are becoming the thing to talk about right now. Consider Pokémon Go, one of the most recent mobile augmented reality games which has grabbed both the media and the everyday consumer’s attention. Kids, teens, and adults have been...

Read More September 21st, 2016 in Blog, Business, CXM, FastTribe

Who is Paying Attention to CXM Anyway?

Customers today don’t want to run to the manager or the person in charge to deliver a complaint or provide feedback. Instead, they want to communicate with your organization in a way that is comfortable for them. Organizations at the leading edge of CXM are...

Read More September 15th, 2016 in Business, CXM, FastTribe

What Customers Really Want (and what you should focus on)

We love the way CEB Towergroup describes what customers are looking for when it comes to customer digital interaction with their chosen brands: “The most important factors driving customer selection of a given contact channel are (1) the degree to which customers believe accessing the...

Read More September 13th, 2016 in Blog, Business, CXM, FastTribe