What’s the Deal with Omni-Channel Marketing
Okay so first off, let’s define what omni-channel marketing is, because that is simply a mouthful. At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or...
Two Tips for Driving Donations in 2016 using Interactive Marketing
Two Tips for Driving Donations in 2016 using Interactive Marketing Your marketing is critical to your reach and to driving donations and in 2016, if you’re not measuring engagement, you’re not trying to improve your reach. You won’t improve your numbers either. Donors are increasingly...
Web design trends evolve from year to year, some growing more popular and others fading to gray. This year those trends have fulfilled predictions made in the early months of 2016. What are some of those? From flat to material design, to typography and a...
To go Custom WordPress or Not?
You’ve decided to launch your website but now you’ve got another decision to make. Do you buy a theme or do you go with a customized WordPress design? To figure out whether your needs are going to be served with a pre-made theme or a...
Agility is something of a must in web development and applications. But what does an agile application look like? What exactly is agile web development? The short and sweet of the agile movement is that it is an alternative to traditional project management, often referred...
Only Do The Things That Only You Can Do
Continuing in our series: What is the best business advice you’ve ever received? Advice: Only do the things that only you can do. Here’s the big picture: The life of an entrepreneur is HARD! An entrepreneur wears many hats. I’m a technical entrepreneur and...
I have a team of friends that left yesterday for Ghana, West Africa. I was supposed to be with them. Why I didn’t go on this trip is another post for another time. I wanted to share a comment I left with them before the...
I’m starting a series of posts that all revolve around the question: What is the best business advice you’ve ever received? Advice: Ask yourself the question “Is it a hill worth dying on?” Here’s the big picture: When facing a crossroads for making a decision...
Creativity – Complaining Isn’t An Option
I wanted to share a link to a cool post my friend Jason Williams sent to me from Relevant Magazine. The post is titled “Creativity’s Worst Enemy” — It’s all about the idea of being the change that is needed instead of complaining about the...
Continuing in our series: What is the best business advice you’ve ever received? Advice: Are you Interested or are you Invested? There’s a big difference. Here’s the big picture: Whether you’re building a business, working as an employee, in a relationship or training for a...